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Vivid Blue and Fluorescent Green

Richard Manzo of BuyingShow Solutions contacted me in the first couple weeks of 2005 after I responded to his advertisement seeking bids for a web design project. Soon we were developing a website, brochure and envelopes, stationery, and an application interface design for their Empower order management software.

Website

From this design a whole new brand identity emerged, with the brochure, Empower application interface, other business materials following suit with similar color scheme and treatment. For the printed stuff a special spot color had to be used because with standard CMYK color a bright fluorescent green is impossible to produce. You'll notice that in most of the brochures I create there is usually a spot color, often a nice metallic.

BuyingShow Solutions Website

Since the live BuyingShow Solutions website is password protected, you can navigate to more pages on the sample website I've setup here.

BSS Sample Website

Tri-Fold Brochure

Created following the development of the BSS website, this vivid tri-fold brochure measures 25¼” wide and 8½” and fits into a large custom-printed envelope. The colors were specially matched to the website interface, with the green as a special fluorescent PMS spot color. The same print colors and graphic design elements were also used on their business materials.

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