Brand implementation is not simply stamping
the logo on everything or flying the company
colors. It extends to all communications the
company has with its clients, business partners
and the media. From stationery, packaging and
brochures, to web applications and video, the
brand must be a consistently presented corporate
philosophy with character, integrity, a voice and a message.
Every single project I work on merits a conscientous effort to solidify the brand via the materials I am creating, but the projects below required breaking new ground and establishing a new brand identity. In most cases a new logo had to be developed from scratch and the edifice of the brand erected on this foundation. Once the basic implementation guidelines were established the remaining materials could be developed with confidence. See some examples below.
Hō'ano : New Logo, eCommerce Website, Brochures & Collateral
Leading Edge : New Logo and Flash Website
AllianceTag : New Logo, eCommerce Website & Brochures
Driver's Alert : New Logo, Website, Brochures, Posters, Folder, Video and More...
Learnsoft : New Logo, Website, Applications, Catalogs, Business Cards
AllianceTag : New Logo, Website, Brochure
BuyingShow Solutions : New Website, Applications, Brochure, Envelopes
TG Publishing : New Logos, Multiple Websites, Applications, Posters and More...
I Drive Safely : New Website, Applications, Video, Folder, Flyers
Strata Marketing : New Logo, Website, Business Cards, Envelopes, Stationery
Learnsoft's brand originally consisted of a simple black logo. Every publication spun in diverging directions without adding value to the brand. To resolve this, a new brand package was created. A new logo, web site, and a series of web applications and printed catalogs were developed that enforced the brand guidelines. Learnsoft now has an easily recognizeable brand in its market.
When appropriate, a branding system becomes a tactic for improving customer reliance on the company's products or services. The brand represents the value of the purchase and helps to prevent other comparable brands from invading this specific market. Therefore it is essential to subtly extend consistent brand identity to these products and services.