The cover makes the first sell. Commercial publications rely heavily on the cover's graphic design to demand the viewer's attention. In our fast-paced world where each cover may only receive a cursory glance, just a few seconds are allowed to generate enough interest in the contents. Ultimately the enclosed material determines value, but the cover is always judged first.
Learnsoft : Catalog Cover Designs and Artwork
Anderson Direct : Variable Data Advertisement Design
Reason Magazine : Cover Artwork | Archive at Reason.com
I Drive Safely.com : Folder Design
HOVR : Magazine Advertisement Design
Folders and brochures, magazines and catalogs, advertisement and stationery, the tenets of graphic design excellence hold true across all media. Creativity and ingenuity hold the highest offices of this meritocracy. Inside and outside a publication the layout is consistent in execution, each page a facet of the published jewel. Although the examples on this page are mostly covers, I have also developed alot of interior pages for catalogs, books and brochures.
Clean. Vibrant. Informative. Crisp. Exciting. Maintaining the reader's interest while displaying the content in a logical manner is the key to effective graphic design.
In the printing industry, everything between the front and back covers is the guts. Whether it's a saddle-stitched signature booklet or a perfect-bound manual, the document's interior layout must not only be precisely designed to accommodate the demands of finishing the product, but also be set up to move smoothly through the various printing departments with minimal correction.
A series of five two-color catalogs was produced for Learnsoft Consulting, a web-based training company in San Diego. All original interior and exterior artwork and design. These were a dramatic step up from the horrible red and black cover designs the company had previously used. I created a new logo and brand identity to strengthen the company's marketing efforts and these catalogs followed naturally in their wake.
Standard two-pocket folder with business card slits, created to hold course flyers and brochures for online driver safety training as well as business information. All original artwork and design based on the new I Drive Safely logo. I developed the brochure and trade show booth at the same time and both items share common design elements.