AllianceTag makes asset tags, often barcoded or numbered and imprinted with a logo. The old brand and logo was getting tired. It occurred to me that the company's flagship product, the asset tag, would make a great logo. I designed a new logo that featured the "A" in Alliance in a font that resembled a barcode. The final product here is probably one of the more clever logo concepts I've developed. Name, website URL, phone number and picture of the product all represented in the logo design. And that lovely red color just pops out.
I Drive Safely wanted to use the same seat belt buckle I drew for the folder design on their trade show booth. The illustration had to be re-drawn in Photoshop at an extremely high resolution because of the print size difference between a folder cover and a six-foot-high booth. The final product was crisp and sharp.