Unlike traditional shows, sales managed by the Empower Roadshow, are directly driven by the sales force with a longer buy-in period (usually 30 days) for customers. The Roadshow portal provides salespeople with the option to modify Roadshow pre-bookings, as well as, the ability to place new orders and order product samples.

The Empower Roadshow is used in conjunction with POS food shows for pre-booking and as a marketing tool for upcoming POS food shows.